I begin the academic year of 2012-13 with a keynote presentation for educators. I have been asked to speak in Prescott, AR for a convocation. Basically it is a welcome back for the teachers. I have found, in my 20 years experience, that the most effective approach is that which reminds the teacher of the valuable commitment they made and how impactfull they are in the lives of the students they serve. Sure I can give strategies and lecture for ninety minutes. But I think that is best suited for professional development days. My goal is to appreciate the educator and hopefully help them feel good about their jobs. If they start the year feeling good, the greater chance that they will good work .