What is the message you are trying to convey?
Now that you have narrowed your search by first considering your audience, the next step for choosing a motivational speaker is to consider the message you are trying to convey. If you are looking for someone to give a keynote address at a gang awareness summit or to conduct a seminar at a diversity training, it is important to consider a presenter who is knowledgeable on the topic. Too many times, a motivational speaker is asked to present because they are humorous or entertaining. While this is an aspect to consider, the ability to convey your specific message is far more relevant. Otherwise, the motivational speaker is doing nothing more then making the audience laugh.
A sponsor once shared that he hired a guest speaker to present at several school assemblies in the state of Washington. He had secured the services of a youth motivational speaker and later found that the presentation was completely inappropriate for the theme of the events. Although the speaker made the audience laugh and was engaging, there was no substance to the message. This was disturbing to the sponsor.
If there is a theme or if your event is specific towards a certain profession, it makes simple sense to select someone who can convey a message that fits. Whether you are looking to have some one speak on diversity, the theory and practices of education, economics, gang prevention or how to make a million dollars, make sure the speaker you hire is knowledgeable on the topic and can convey your message.